The Bargain

Summary: We usually don’t cover the themes of Mad Men episodes here, but we thought a certain point was made during the last episode that was too good to forget.

When Don had his “epiphany” in his office and called Peggy and her sidekick in, Don talked about the relationship between the entertainment, the advertising, and the consumer.
The consumer watches the entertainment for free because it is part of the bargain that because the entertainment is free (or much less than it would cost without corporate support), the consumer has to sit through the advertising.
What if we approached the public with that sentiment? Instead of consumers thinking that they are being bombarded with unsolicited advertising, we let them know that advertising is part of the bargain…

The Bargain

Summary: We usually don’t cover the themes of Mad Men episodes here, but we thought a certain point was made during the last episode that was too good to forget.

When Don had his “epiphany” in his office and called Peggy and her sidekick in, Don talked about the relationship between the entertainment, the advertising, and the consumer.
The consumer watches the entertainment for free because it is part of the bargain that because the entertainment is free (or much less than it would cost without corporate support), the consumer has to sit through the advertising.
What if we approached the public with that sentiment? Instead of consumers thinking that they are being bombarded with unsolicited advertising, we let them know that advertising is part of the bargain…


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