The Dawning of Adquariu$

Summary: “Will you still (brand) need me, will you still (market) feed me when I’m (worthless) 64?” Good news! The answer is a big “you-bet-your-sweet-disposable-income” yes. While today 64 is not officially eligible for Medicare and is even considered the new 54 (just as 54 is the new 44, and so on) it depicts the age of a very special generation: the glorious Post-World War II babies (1946–1964).