The ‘Golden’ Gal With the Midas Touch

Summary: As white-hot as her frosted 1960s ‘do, Betty White remains on fire. For more than 60 years, she has been America’s Sweetheart (version 2.0), paving the way for elderly stars to say inappropriate things. As if her career wasn’t already something to envy, White, at 88, is more popular than ever. From playing an overly sexed-up grandma in movies to hosting “Saturday Night Live,” she has been in demand and marketers have jumped aboard to capitalize.

Most women her age play gin rummy with their friends and are grateful to see the grandkids on weekends. White hangs out with A-List celebrities and gets paid to cuss.