The Jury Is In: Create Content, or Else

Summary: In today’s climate, brands cannot rely solely on the main media. Besides TV, print, radio, and magazines, there are a multitude of ways consumers can obtain and pass on information. It is important for brands to place information where they know their target customers are going to be. We all know this, but how do the brands do it? Easy — create your own content. The number of brands (especially big brands) creating and pushing their own content has increased dramatically.