The Latest Marketing Miracle: Divine Adver-Vention

Summary: Success in advertising is not always the outcome of diligent planning. Sometimes, being in the right place at the right time is all it takes. Just ask Paragon Honda of Queens, New Jersey: a company that knows what it means to hit the advertising jackpot! While product placement and celebrity endorsement can move campaigns into the fast track, it also takes a serious budget to profit. Take a look at all the latest Britney Spears hype. According to TMZ, Spears made half a million dollars simply from product placement in her new music video “Hold It Against Me.” On the flip side, sponsors must be willing to pay the price, even if only for mere seconds of air time with a one-product shot.