The Power of a Great Ad Campaign

Summary: Before delving into the main portion of this article, I’d first like to clearly define what I mean by the term “great.”

In the sense of advertising, it refers to an ad or campaign that transcends time and trends. It describes a truly creative and inspiring idea that has enough emotional, logical, or persuasive rhetoric to consistently move large portions of consumers to act. Simply put, it has zing.

What can great marketing campaigns achieve for a brand?