The Real Point of Advertising

Summary: “Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’”
-Leo Burnett

Based on the articles, “thought pieces,” and reports that have recently come out about advertising, it is clear that many people have either a negative view about advertising or a totally misguided view about the practice.

Let’s try to break it down so people stop spreading false notions about it. We linked to a simple article that appeared on a usually reputable site.