The Swinging Pendulum of the Advertising Jingle

Summary: Advertising jingles are something that we love to hate but secretly hate to love. We hum them at bus stops and sing them in the shower. Sometimes (when done correctly), we even associate the correct brand with the right emotion every time we begin into “Ba duh da da da, I’m lovin’ it.”

Why are these seemingly simple and oft idiotic ditties so catchy? Where did they come from? Furthermore, how have they been so persuasive in advertisements for just short of a century? It began in the 1930s with a Wheaties radio ad a local station implemented.