They Shoot Ad Mail, Don’t They?

Summary: Rather than hiking taxes, some people believe enabling consumers to spend would be a better economic fix. No mumbo jumbo, just a sensible theory that would generate money in a more practical way. Retail advertisers are way ahead of the idea. Willing and able to do their part, they have creatively taken to the digital highway, conjuring and cajoling customers to spend, spend, spend…even if it means posing as your new BFF at “Birthday Time.”