Traditional Agency Model, It’s Been Good Knowin’ Ya

Summary: I love “Mad Men,” mostly because it’s a reminder of a quaint time in the history of our industry: big accounts, big egos, and big paychecks. Of course, at that time, advertising was limited to print and radio, as well as the “new” medium of TV.

Flash forward nearly 60 years to 2010. Magazines and newspapers are folding left and right, radio seems to have a limited shelf life, and TV is too expensive for many potential advertisers.