Traditional and Digital Agencies: Partnership or Dysfunctional Marriage?

Summary: For clients, the union of a separate traditional and digital agency working on their business can be a match made in heaven. Each brings their unique expertise to the partnership, but like a Facebook status often reads, it’s complicated.

Partners can find it complicated to work together, and relationships in the marketing world and real world can be strained by similar causes: money and poor communication.

Yes traditional, you’ve been the breadwinner all these years, bringing home the bulk of the production dollars. With online-media spending on the rise, digital now plays a bigger role in the relationship.