U.S. Ad Spending Grows

Summary: Traditional media brought in the dollars in the first half of 2011, a Nielsen study reports. The firm said that spending in TV, radio, magazines, and newspapers rose 5% to $53.2 billion. There have been several reports that spending has been steady.

U.S. Ad Spending Grows

Summary: Traditional media brought in the dollars in the first half of 2011, a Nielsen study reports. The firm said that spending in TV, radio, magazines, and newspapers rose 5% to $53.2 billion. There have been several reports that spending has been steady.


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