Use Social Media Measurement Tools to Develop Your Marketing Plan

Summary: If you’re like most people, you started using social media to market your business without a real plan on how to use it. I have found that this is actually the way to develop your social media strategy. After you dive in blindly using social media, start measuring. There are a vast number of tools and more are being developed quickly, and to be quite honest, most people in the business don’t even know what to measure and what the stats mean.