USPS Adds a Product Line

Summary: When times get tough for brands, that is the best time to employ creative problem solving. When profits fall and losses are posted, the most often-used solution for brands is to shed jobs, services, and availability. Sometimes shedding is the best option, but we all know that it is not always the case.

Using creative problem solving means that the brand can look at unconventional ways to solve an issue. Instead of thinking about how it can stop the losses, it can think about how it can grow its revenue or assets in other forms or fashion.

The USPS, for example, picked fashion.
Yes, the quasi-federal agency…