Wake Up and Smell the Starbucks Celebration

Summary: Those who have sipped from the beginning may find it hard to believe that Starbucks is currently celebrating their 40th Anniversary. It doesn’t seem that long ago that they confused us with size discord language when “tall” really meant “small,” “grande” was not large (but medium), and if we wanted large, we had to say, “venti.” Yet more amazing is the fact that after all these years Starbucks is still making advertising headlines, starting with the campaign created by BBDO New York.