Wanted: Plain Language

Summary: Listen up gurus, un-marketers, specialists, ninjas, ideators, curators, change agents, brand evangelists, mavens, wizards, brand artists, mAD men and women, and commercial anthropologists (seriously).

We’re going to need you to settle down.

The way we present and differentiate ourselves has to be easier than creating monikers that makes it difficult for clients to understand what we do.