What Does Google’s Project Re:Brief Show AdLand?

Summary: “In order to create great display advertising, you first have to create great advertising.”

Yes indeed. At SXSW, Google, which is no longer keeping it a secret that it’s in advertising, released its latest experiment: Project Re:Brief. What exactly is it trying to do? It gathered the creative minds behind some of the most famous ads of our time, and is challenging them to adapt those ads to the digital world. The minds behind Avis, Volvo, Coke, and Alka-Seltzer will have a chance to put digital tools to the test.