Summary: Whether you love her or hate her, Progressive’s bubbly pitch-woman Flo has been a major presence in the advertising world. Flo’s unforgettable quirkiness and iconic appearance makes her just as recognizable as the Pillsbury Doughboy or Tony the Tiger. Progressive Insurance took their piece of the insurance pie by introducing the character Flo in 2008 and has been going strong well into 2012. The cheery, helpful insurance expert spends her days working in a futuristic and ethereal insurance store. According to James Crolley, “Flo is not going anywhere.”
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