What’s a Sponsor to Do?

Summary: Athletes and celebrities can certainly give sponsors and advertisers headaches. As brand ambassadors, these athletes and celebrities agree that they will uphold the image that the sponsor or brand wants to project.

When it comes to overcoming and beating the odds, who wouldn’t want the Blade Runner, Oscar Pistorius?

But even the carbon fiber Phenom is giving his sponsors heartache. Not to mention the whole country of South Africa.

Pistorius, the man who beat all the odds and became the first paralympic runner to compete in the Olympic Games, is facing charges from a horrible crime. He is a suspect in the murder of his model girlfriend, Reeva Steenkamp.