What’s Going On in Political Advertising?

Summary: The race for influence in 2012 is gaining speed, and the pace runner* is officially off the track, leaving the candidates to fend for themselves. With that, the wallets open up and the airwaves become filled with political ads. The media landscape, as we all are aware by now, is changing quickly. How will political advertising change in order to be effective for the 2012 election year?