When Do You Pull an Ad?

Summary: Advertising during specific shows and programs can make your audience think of your brand in different ways. There are reasons why we see more car and food commercials during football games than dramas. During news programs there are more political advertisements than consumer products. Advertisers make sure they cater to the audience they desire when it comes to advertising during certain programs. But what if patrons of your brand disagree with where you’re advertising? The most recent example of this is Lowe’s pulling its ads from a Muslim reality TV show that follows the lives of five Muslim-American families.