When the Offbeat Proves Timely

Summary: Simplicity is wonderful. We’re told in advertising this works best, both for client and consumer (be it B2B, B2C, or any mutant hybrid of the two). That’s great. Really. Sometimes, though, simple is safe and uninteresting, which makes for a bored audience.

The ads that have always stood out in my mind were the ones that don’t look like ads at all.