Who Loves Your Brand the Most?

Summary: When meeting with business owners or brand managers, we tend to spend the majority of our time talking about the audience. How it is made up? Who in the audience are the major opinion-makers? Gatekeepers? How can we make sure they see the message to spread it to the rest of the group? How can we make those gatekeepers brand advocates?

The goal of advertising is to give consumers enough accurate information for them to make a sound decision.