Who Needs Smart People, Anyway?

Summary: What happens when you get the brightest people in a room, but can’t seem to solve a problem?

Many industries are struggling with the same problem. These recruiters and employers get the “smartest” people; the folks holding terminal degrees in their fields, the ones with the most experience, the “uber-educated” elite, and then those teams, which seem unstoppable with their group intellect, manage to fail.

How does that happen?
In AdLand, we see it more in terms of writing and creative. Every time a new generation of AdPeople comes out from the schoolyard, the current generation in charge laments over the lack of writing or creativity.