Why It Pays to Think Like an Athlete

Summary: Just as fast as you can say, “Holy superathlete, Batman,” these “A” guys are showing off cerebral skills in addition to physical prowess, and they’re making sure they stake claim to their big ideas. Athletes who coin popular phrases or inspire fan slogans are seeking legal protection for their ‘hip’ talk and ensuring that the use of their latest relevant catchphrases will give credit where credit is due.