Why So Many Awards, AdLand?

Summary: Nothing shows the general public that AdLand is out of touch with normal society more than when the industry celebrates all the good work and creative it has done. But that is not the central issue here. Today we are debating whether the sheer amount of awards is even useful.

This question was sparked by Adweek’s announcement that it is creating another awards ceremony; a ceremony that recognizes those agency and advertising professionals who excelled in invention throughout the categories that Adweek covers.