Why Your Entry-Level Creative Team is Your Biggest Untapped Asset

Summary: “Entry level.” It’s a term everyone knows and, depending on whom you ask, the definition can vary as much as the definition of youth. Like many in the “entry-level” period of my career, I’ve seen experienced members of the advertising and marketing field do everything from befriend and nurture new talent as the smart (but replaceable) future of a company to ignoring them and treating them as “spoiled and lazy” go-fors.