Writer Shortage in AdLand, Part 3: The Proposal

Summary: First, we talked about the problem: apparently there seems to be a shortage of writers in AdLand. Then we talked about how the problem was created; whether it was the lack of attention on writing in school or the fact that many people entered the advertising world from different occupations. We also mentioned the “rise of content,” where the brands and agency partners are placing more focus on quantity of content rather than quality. Not to mention, agencies and brands are using the slow economy as an excuse…