Monthly Archives: February 2012

Marketers are Hoping for A Close Game

Summary: As the week comes quickly to an end, everyone is preparing their plans for Super Bowl Sunday. Media Day for the players was on Wednesday, where the media gets to ask questions about game day preparations, what they have … Continue reading

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In Defense of Suspense

Summary: Remember when Super Bowl commercials were simply Super Bowl commercials — i.e. spots that ran during the actual Super Bowl? They’re becoming a rather distant memory these days, as more and more brands take to tweeting, teasing, and even … Continue reading

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Super Bowl Ad Spotlight: Honda and H&M

Summary: The advertising spots for the Super Bowl are attracting a lot of buzz, and few more than the spots from Honda and H&M. Honda just revealed that it is the company behind the You-Tube hit of Broderick’s reprise appearance … Continue reading

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