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Monthly Archives: March 2012
Ogilvy & Mather Creates #Ogilvy Change
Summary: As behavioral economist Dan Ariely wrote, humans can be guaranteed to be predictably irrational beings. Behavioral economics, then, is the way we can figure out why people react to certain ideas and actions. Consumer behavior falls within this field … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Giant balloons will FORCE them to notice you
Giant balloons will FORCE them to notice you Why are advertisers and marketers using giant balloons? Well, if you do not know the answer and if you are the owner of a large or small business, then it would do … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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When to Walk the Other Way
Summary: In this era of advertising we have a lot; cool offices in ex-slums with a fair-trade coffee shop next door, a myriad of communication technologies for our brains, and all kinds of new stuff like Innovation Strategy, UX, and … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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