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Monthly Archives: June 2012
Miracle Whip Urges You to Keep an Open Mouth
Summary: As regular commercials start to bore consumers, brands are coming up with more creative ways in the TV and video realm to attract, retain, and entertain their audiences. We saw the rise of the ultra-man spokesperson with W+K’s Old … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Disney Goes Healthy
Summary: Sometimes the best advertising involves slimming down. For Disney, that means restricting all “junk food commercials” on all Disney-owned channels — including ABC — during blocks of programming targeted to kids under twelve. But they’re not stopping there. Get … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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The Agency: Your Revenue Partner
Summary: The Agency-Client relationship has been under scrutiny for quite some time, even more so in the past five years during the financial collapse. Brands are trying to keep the shop roster but cut expenses while agencies are trying to … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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