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Monthly Archives: June 2012
How Insulated Are American Consumers?
Summary: The American economy has definitely seen better days. The Great Recession is stubbornly on its way out (hopefully) and consumer confidence has been on a roller-coaster ride, while those 8.2% of Americans who don’t have a job have to … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Advertising to the Fourteen-Year-Old Boy
Summary: My son just turned fourteen about a month ago and if I want to talk to him, I know where he will be. He will either be in front of the family room TV in front of the family … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Millennials and Politics in AdLand
Summary: There has been a battle going on during the last 10 years between the Millennial generation and the powers-that-be in AdLand. GenY versus GenX and the Boomers. As the generations posture for power and relevance, a rift has been … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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