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Monthly Archives: May 2013
Knowing When to Cut Your Campaign Loose
Summary: I recently met with an old colleague who is currently at a major agency, and although we had promised not to discuss work beforehand, we eventually couldn’t help ourselves. Apparently, there is something in an advertising creative’s DNA that … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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JC Penney: ‘It’s No Secret’
Summary: An important step towards improvement is the ability to admit when you are wrong. In doing so, you are able to recognize your weaknesses and transform them into strengths. Over the past year, JC Penney has taken a bruising … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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