DIYers Ruined the Value of Advertising

Summary: How many times have you seen businesses attempt to do marketing and advertising activities on their own? Managers are downloading creative software and business owners are attempting to write marketing plans with Marketing for Dummies books. It is easy to see why creativity and talent in the advertising world has faded; businesspeople in today’s world think they can do it themselves. And because out of the many, a few succeed (and write about it), the value of true creativity and advertising has decreased dramatically. Even worse, the AdPeople are falling into this black hole by using “crowdsourcing” for ideas!