Category Archives: Advertising

Summary: If we are in the Information Age and consumers are controlling the conversation, why is market research even needed? If these “conversation wizards” and “unmarketing gurus” declare that we must engage consumers instead of “selling” to them, can’t we … Continue reading →

Summary: If you have been following us regularly, you have noticed our distaste for media holding companies. We have nothing against the people within those organizations. Sorrell (WPP), Jones (Havas), and Levy (Publicis) have shown that they are first-class leaders … Continue reading →

Blimps Supplement Your Advertising Blimps can replace any form of advertising or advertising campaign that you may have seen or heard, such is the power that lies within this spectacular advertising media. Advertising is critical For any business, big or … Continue reading →