Category Archives: Advertising

Summary: As communications professionals, we know the importance of names. If a good, service, or brand doesn’t sound catchy or appealing, it’s going to be an uphill battle before the consumer even gets to try it. Nailing a name enables … Continue reading →

Summary: It’s that time of the year again in the ad industry; the second coming, the nuclear bomb, the suicide contemplation. A time of plague and ecstasy, a time of life and death, and a time where, for seven consecutive … Continue reading →

Summary: As agencies posture themselves against one another in an effort to win the attention of organizations, the new business team may try to woo prospective clients in several ways. First, the shop may harp on the previous big-time accounts … Continue reading →