Category Archives: Advertising

Summary: Two beer companies, two completely different messages. Newcastle has recently launched its newest advertising campaign “No bollocks”, and Carlsberg, the Budweiser of the U.K., has expanded its latest brand, Copenhagn, to the U.K. Each beer is looking to expand … Continue reading →

Summary: In a fragmented world, the one who captures a niche audience will be successful. From segmenting a market according to industry to demographics, businesses must figure out what their key audience is going to be in order to fully … Continue reading →

Summary: Since the beginning, Netflix has avoided advertising like a kid avoids vegetables. Netflix’s Vice President, Steve Swasey admits that there have been conversations regarding advertising on the company’s streaming services, but the arguments for ads are quickly shot down.