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Category Archives: Advertising
Election-Inspired Campaigns: Boston Market and JetBlue
Summary: Ads for this year’s presidential campaign have been seen on TV, Internet banners, video games, and mobile apps. Interest in the 2012 election is extremely high, and brands are joining in on the fun. USA Today recently ran two … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Do Digital Shops Need to Worry?
Summary: Agencies, for quite some time, have been shifting to specialization. From creative shops to crowdsourcing and to specializing in niche markets, many agencies have decided to ditch the general market pitch and hone in on a certain activity or … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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The ‘Trolls’ of AdLand
Summary: Our industry is full of people who have opinions. Nothing is wrong with that. In advertising, if you do not know how to state an opinion, or give a piece of your mind, then you are probably not going … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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