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Category Archives: Advertising
The State Department Advertising? Finally!
Summary: It’s all about the message. The West, with America in particular, has had some tough times trying to connect with our friends in the Middle East. With this stupid Anti-Muslim film no exception, the U.S. State Department has repeatedly … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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175 Ads in a Day?
Summary: Just recognized by the world-renowned D&AD awards as its most-awarded director, Tony Kaye is venturing out to grab yet another piece in the world record books. For his latest client, Forever Diamonds, Kaye has claimed to have done 175 … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Diminishing Returns on Controversy
Summary: What exactly does “diminishing returns” mean? The Merriam-Webster dictionary describes it as “benefits that beyond a certain point fail to increase in proportion to extended efforts.” One of our first economic professors illustrated this law extremely well: imagine that … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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