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Category Archives: Advertising
Wanted: Plain Language
Summary: Listen up gurus, un-marketers, specialists, ninjas, ideators, curators, change agents, brand evangelists, mavens, wizards, brand artists, mAD men and women, and commercial anthropologists (seriously). We’re going to need you to settle down. The way we present and differentiate ourselves … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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‘Carrots Don’t Always Work’
Summary: Our industry loves to reward consumers. And why not? We want to make sure that they are happy with dealing with the brands that we are a part of and support. But isn’t it true that we sometimes go … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Ad Club of NY ‘Imparts’ to Find Diverse Talent
Summary: Diversity in advertising has crept into the news again. The gorilla in the room continues to make noise as everyone tries to ignore it. There’s been some progress, though. A quote in the source article notes that the advertising … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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