Category Archives: Advertising

Should Ads Be Smarter?

Summary: When do we call the consumer’s bluff and see how smart and aware they truly are? Or, when do we stop insulting the public and raise the standards of advertising? This question focuses primarily on B2C advertising creative, because … Continue reading

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Colorizing Emotion

Summary: There are many facets to creating a successful design, from the copy to the imagery. Because there is no set formula that can guarantee success over time, it is the designer’s job to evolve with time in an effort … Continue reading

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WHY you cannot afford to ignore Advertising blimps

Advertising Blimps Advertising blimps became famous a very long time ago by the Goodyear Company. Beginnings dating to 1925 Way back in the year of 1925, the now very famous tradition of blimps was first started by none other than … Continue reading

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