Category Archives: Marketing

Advertising is Not Responsible for Fat America

Summary: The fight between brands and those regulatory machines continue. The political sphere is ready to challenge and tighten its grip on the advertising industry, specifically those “junk” food brands and foods generally consumed by younger Americans, before looking at … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment

BlackBerry’s Sweet Image Move

Summary: Tomorrow, RIM’s BlackBerry will take what many think may be its last gasp at long-term survival by doing something it has resisted doing since its seedling years — it will try to be cooler. Instead of offering refunds for … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment

Giant Mylar balloons are a great way of Branding

Giant Mylar Balloons One of the most popular and latest forms of advertising today is giant Mylar balloons. What are these balloons? These are balloons that are made from a material known as Mylar and they are used by companies to advertise … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment