Category Archives: Marketing

Summary: Apple is a monster when it comes to mastering brand identity and customer engagement. Without question, there are very few companies that can compete with Apple’s recognizability and virtually no company that can compete with Apple’s dedicated fan base.

Summary: What makes a great ad campaign; a great product or a brilliant creative concept? Both, if you are lucky. But if you happen to work on the campaign for a product or service that is traditionally bland or serious … Continue reading →

Summary: There’s a healthy debate being waged on one of the many industry discussion boards I monitor. The gist is: Why does retail advertising have to suck? It’s a question worth asking, particularly if you are an enabler of the … Continue reading →