Category Archives: Marketing

Summary: It continues to mystify why researchers and physicians give so much power to advertising, and so little power to the consumer. According to a report that will be published — yes, published — in the Journal of Neuroscience, Psychology … Continue reading →

Summary: Traditional media brought in the dollars in the first half of 2011, a Nielsen study reports. The firm said that spending in TV, radio, magazines, and newspapers rose 5% to $53.2 billion. There have been several reports that spending … Continue reading →

Summary: Traditional media brought in the dollars in the first half of 2011, a Nielsen study reports. The firm said that spending in TV, radio, magazines, and newspapers rose 5% to $53.2 billion. There have been several reports that spending … Continue reading →