Category Archives: Marketing

Is Brevity the Soul of Wit? Or Witless for the Sake of Brevity?

Summary: I used to write email copy, which is junk mail without the paper. (Don’t hate me for stuffing your spam folder; it’s a dirty job, but someone’s got to do it.) My creative director usually had one standard response … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment

Advertising Inflatables Build Effective Promotions

Advertising Inflatables Why advertising inflatables are so very sought after today Today, companies will resort to almost anything to draw the attention of people to the products and services that they have. But, one of the best ways of attracting … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment

Consumer Experiences: The Power of Friends

Summary: If one thing has remained constant in the history of business, it’s that business is done via friends. Companies that build and maintain strong relationships via positive customer experiences tend to not only keep those current clients, but they … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment