Category Archives: Marketing

Summary: Since 2007, states around the nation have seen their advertising budgets slashed to face the current economic times. Because of this, the recent trend has been for states to rely less on national advertising, and putting its lean expertise … Continue reading →

Advertising Balloons Gone are the days when only poets would look towards the skies to seek inspiration. Nowadays, even advertisers are doing so in the form of advertising balloons. Growing popularity of giant balloons These giant balloons have become very … Continue reading →

Summary: According to the Rensselaer Polytechnic Institute (RPI), it takes only 10% of a population to spread an idea in order to make it the majority opinion. The research suggests that as long as the 10% minority sticks to its … Continue reading →