Category Archives: Marketing

Viral Videos or Well-Disguised Advertising?

Summary: If you haven’t heard about the stolen laptop and the deadbeat dude that boosted it, you’ve been asleep this week. There’s a Tumblr page with blow-by-blow descriptions of the theft, the lack of help from the local cops and … Continue reading

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Shaq ‘Touts’ Retirement

Summary: Continuing the trend of new communications technologies empowering the individual, Shaquille O’Neal announced his retirement Wednesday via Tout — the network that “enables people to…update their Facebook friends and Twitter followers with real-time…Video Status Updates” — rather than through … Continue reading

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Justin Bieber Can Sell Ice to Teenage Female Eskimos

Summary: As you may or may not know, fancy-coiffed Canadian teenybopper pop/R&B sensation Justin Bieber recently appeared in a television spot serving as the announcement for the forthcoming release of his own line of perfume (ingeniously) named “Someday.” And, as … Continue reading

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