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Category Archives: Marketing
Does Baconalia Cross the Line Between Clever and Esoteric?
Summary: Denny’s Restaurants recently began promoting their new bacon-themed menu, titled Baconalia: a Celebration of Bacon, featuring heart-stopping delicacies like Bacon Meatloaf and a Maple Bacon Sundae. And while the rationale behind hosting a limited-time bacon feast is easy to … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Making TV Commercials as Quickly as Mac & Cheese
Summary: In a gutsy project for Kraft Macaroni & Cheese by the social media savvy agency, the agency has successfully planned, filmed, AND aired a commercial within hours of a consumer submitted idea being introduced via Twitter. The project revolved … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Still Good to the Last Word
Summary: Beginning April 19, Maxwell House is modifying the ingredients of an advertising tradition that dates back to the early 1930s. And while it won’t be noticeable in their coffee, it will be in their copy, when families (including the … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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