Category Archives: Marketing

Safe-For-Work Playboy Content is Safe For Advertisers, Too

Summary: Advertisers: are you looking to reach an affluent male audience with an average household income over $80,000, and reach them in the office? You might try Playboy. It might sound like a formula to create a Politically Correct Nightmare … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment

The High Cost of Email Advertising

Summary: A countless number of people all share the tiresome computer ritual of checking email. Personally, I waste time every day deleting at least 20 useless and unnecessary email ads, despite leaving what I consider to be a small footprint … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment

Why a Big Agency Won’t Give You a Big Name

Summary: On the first day of ad school, the instructor went around the entire class and asked every student what agencies they wanted to work for and why. Half of us immediately started dropping big agency names, pledging our allegiance … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Leave a comment