Category Archives: Marketing

Summary: MTV’s 10-episode scripted teen-whatever show “Skins,” has been collecting a tremendous amount of buzz lately concerning both its family-unfriendly content and its epic advertiser exodus. We’ll focus on the marketing impact for now and why it’s quite possible that … Continue reading →

Summary: You can accomplish relevant content with social media, video clips, pictures, and text to explain and promote your products. The most important component of a website, however, is the copy or text–but although good copy can work magic, it … Continue reading →

Summary: The day after the Super Bowl, probably the most discussed topic other than the outcome of the actual game is the commercials. In this digital era, commercials aren’t just commercials–they’re interactive buzz-building tools, vital for awareness and branding. A … Continue reading →